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Work faces its next revolution

AI is accelerating the disruption of knowledge work, with significant job displacement expected by 2030, necessitating proactive adaptation from both employers and governments.

Joost de Jonge

Joost de Jonge

2 min read
Work faces its next revolution

AI has started reshaping the workplace at an unprecedented scale. Recent reports estimate that up to 200,000 Wall Street jobs could be automated away, with millions more worldwide potentially displaced by 2030. Although significant, these developments are not without precedent. Until now, every single technological revolution has created seismic shifts in labour markets. Automation of routine tasks isn’t new. Machines replaced labour on assembly lines, and computers transformed offices.

But this time around, some things are fundamentally different. For one, AI is disrupting the very destination of where these jobs historically went; knowledge work. The World Economic Forum published a survey this week, estimating that 41% of employers intend to downsize their workforce as AI automates certain tasks. Also, and likely much more critical in the short term, the speed of change is accelerating, and at an incredible speed and scale. Entire industries are on the brink of being disrupted in the short term, demanding a collective effort to adapt, from companies and governments alike.

The challenge is clear, but so is the opportunity. With a proactive approach, this technological shift can lead to significant benefits, from higher productivity and to entirely new fields of work we can’t even fathom yet. The question isn’t whether AI will change jobs—it’s how we’ll choose to respond.

Takeaways: In 2025 the unprecedented acceleration of job market disruption will continue – we are seeing the initial stages of this in almost every conversation we have with clients. But with the right AI investments in capability, skills and support, it will also open the door to new opportunities. Now is the time to act.