This image shows OpenAI’s Atlas, launched this week as the company’s entry into the AI browser market. Built on Chromium, Atlas integrates ChatGPT directly into the browsing experience, offering features like AI-powered search, sidebar assistance, and agent mode for Plus and Pro subscribers. Available initially on mac, it includes controversial “browser memories” that record browsing history to personalise AI responses, though users can opt out. Atlas represents OpenAI’s strategy to control the complete user journey from query to answer, competing directly with Google Chrome, Perplexity Comet and also announced this week, a new AI automated version of Microsoft Edge.